I think this is a sub-brand of Kim Crawford.  It looks like their label, and First Pick was the low end of a low end producer, but it doesn’t mention their name.

Not that it matters.  What matters is how the wine tastes right?  Right.

It tasted good.  Well, good for the price I paid.  It was like $7NZD.  That is like $5AUD/USD, or around $1.10EURO.  Tell me a better wine that you can get for that.  No, really please tell me, I like cheap wine.

3 out of 5 sense for dollars